Marketer / Content Strategist

About Maple

At Maple, we are building Cognitive Infrastructure. We believe the modern professional is drowning in a sea of tabs and notifications. Our vision is to build an AI that understands your world as deeply as you do—mapping every project, relationship, and intent into a unified experience.

About the Marketing Team

The Marketing team at Maple doesn't do "ads." We tell Stories. We're building a brand that feels like a quiet, intentional library, not a noisy marketplace. Our goal is to educate the world about the potential of contextual AI and build a community of people who value focus, clarity, and intentionality.

We value Product-Led Growth (PLG). We believe the best marketing is the product itself. Our team works at the intersection of content, product design, and community to create viral loops that feel natural and high-value.

About the Role

As our first Marketing hire, you will be a generalist storyteller. You'll be responsible for our voice, our content strategy, and our community outreach. You'll work directly with the founders to define how Maple is perceived by the world. You are a world-class writer who can translate complex technical breakthroughs into relatable human outcomes.

Responsibilities

• Narrative Strategy: Craft the narrative for Maple across all channels (Twitter, Blog, Email, and Product).
• Content Creation: Develop and execute high-impact content strategies that educate and inspire our 12,000+ waitlist members.
• Product-Led Growth: Design 'viral loops' and referral engines that leverage our early adopters to grow the community.
• Brand Voice: Define and maintain the Maple brand voice, ensuring consistency from landing page to micro-copy.
• Asset Creation: Collaborate with design to create beautiful, high-impact marketing assets (videos, graphics, interactive demos).

You may be a good fit if you

• Have 3+ years of experience in marketing or content strategy for high-growth tech companies.
• Are a World-Class Writer: You have a portfolio of content that people actually enjoy reading.
• Understand the AI Landscape: You can explain the difference between 'search' and 'context' without using jargon.
• Have High Agency: You don't wait for a brief; you find the stories and tell them.
• Are Product-Minded: You understand how product features can be marketing assets.

Strong candidates may also have

• Experience with **Video Production or Motion Design**.
• A history of building **Viral Loops** or referral programs for consumer apps.
• A background in **Journalism or Creative Writing**.

Logistics & Compensation

• Annual Salary: ₹8L – ₹15L.
• Equity: 0.05% – 0.15% founding equity.
• Location Policy: Indore hub or Remote.
• Interview Process:
  1. Intro Call (30m): Discussing your storytelling background and our vision.
  2. Writing Challenge (Async): Crafting a narrative for a new Maple feature.
  3. Strategy Deep Dive (60m): Designing a launch strategy for our public beta.
  4. Founder Alignment (45m).

How we're different

We value **long-form thought over quick takes**. We don't believe in vanity metrics. We value the quality of our community over the quantity of our followers.

Come work with us!

Join us in telling the story of how AI will redefine human intelligence. Let's build a brand that lasts.